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Privacy policy from BRITA SE / BrandPortal

In this Privacy Policy, BRITA SE, Heinz-Hankammer-Straße 1, 65232 Taunusstein, Germany (“we”, “us”, “BRITA SE”) wishes to inform you about how we process your personal data when you visit the BRITA BrandPortal.

1. What personal data do we collect from you?

Personal data is any information about a specific or identifiable natural person that you communicate to us and that is generated or collected by us. This includes:

Registration data: When you are creating a user account you can permanently store your name, postal address, email address, telephone/mobile number (optional) and country there.

Usage data: We set up usage profiles about your use of our website using a pseudonym, which we use to track how our website is used.

Server log data: When you use our websites, data (such as the date and time of your visit, the pages visited and data files requested, the type and version of the web browser you use, the type and operating system of the end device you use as well as your IP address) is temporarily saved in a protocol file.

2. For what purpose, on what legal basis, and how long do we process your personal data?

2.1 Customer account

When you also register for a user customer account, we process the registration data to set up and manage your user account. As a registered user you have access to your personal user account (via your user name, email address and a password chosen by you) in which you can store and amend your personal settings.

The legal basis for the processing is our legitimate interest under Art. 6, para. 1 (f) of the GDPR to provide the service described above and to perform a contract with you (Art. 6, para. 1 (b) of the GDPR).

You can also object to the processing of your data on the basis of Art. 6, para. 1 (f) of the GDPR (under Art. 21, para. 1 of the GDPR). In principle. we may then demonstrate compelling legitimate grounds for the processing in order to continue it. We will not do so for the use of a user account, however, and the following applies: The user account must then be deleted and is no longer available to you.

This data is deleted if the user account on our BrandPortal is cancelled, modified or terminated. If it is not possible to delete it for legal reasons, the data concerned is then blocked instead.

2.2 Your enquiries

When you contact us with an enquiry using a contact form, by email or a service telephone, we process the information you provided therein to answer you enquiry and, when you use the online contact form the IP address and date/time of the enquiry, to prevent the misuse of the contact form.

The legal basis for processing is our legitimate interest under Art. 6, para. 1 (f) of the GDPR to provide you with the “Enquiries” service described above. If the intention of your enquiry is to initiate or process a contract (including customer service and warranties), the additional legal basis for processing is Art. 6, para. 1 (b) of the GDPR.

You can object to the processing of your data based on Art. 6, para. 1 (f) of the GDPR. If we demonstrate compelling legitimate grounds for the processing, we may then continue it. In this case, this may be required in particular in order to be able to prove past communications and enquiries with you. If there are no such compelling legitimate grounds, then we will cease communication with you and delete any data already collected.

This data is deleted when our communication with you ends, i.e. the relevant facts have been clarified and there are no further legitimate interests for storing the data, or there are no further statutory obligations to store it.

2.3 Anonymised usage data

We use anonymised or aggregated data obtained using analytical tools to track the surfing behaviour of the users and thereby improve the design of our website in general. You can find details about these analytical tools in section 4.

2.4 For the provision of the website and performance of the services

The processing of server log data is necessary for the provision of the websites and the performance of services for technical reasons and subsequently to ensure system security.
The legal basis for processing is our legitimate interest in providing the website with our services (Art. 6, para. 1 (f) of the GDPR). Processing is absolutely essential for the use of the website for technical reasons and subsequently to ensure system security; there is therefore no right of objection.

This data is deleted after no more than 30 days.

The server log data is subsequently analysed on an anonymous basis, where necessary for statistical purposes, and to improve the quality of our Internet presence. The server log data is not linked in any way to your personal data or with other sources of personal data.

3. Sharing of data with data processing companies

We sometimes use service providers, subject to compliance with the statutory requirements, by means of commissioned processing, i.e. based on a contract on our behalf, according to our instructions and under our control.

In particular, data processing companies are

  • technical service providers that we use to provide the website, e.g. service providers for software maintenance, data centre operations and hosting;
  • technical service providers that we use to provide functionalities, e.g. technically essential cookies;
  • service providers that carry out order processing for us;

In such cases, we remain responsible for the data processing; the sharing and processing of personal data to and from our data processing companies is based on the relevant legal basis that permits us to process data. A separate legal basis is not required.

4. Cookies and web analysis

4.1 What are cookies?

To make our website as user-friendly as possible and to increase the relevance of our advertising for visitors to our website, we and our partners use so-called “cookies”. Cookies are small data files that are placed on the visitor's device. They allow us to provide information over a certain period and identify the visitor's computer. This also takes place in part by using so-called tracking pixels that are not placed on a visitor's hard drive, but may be helpful in identifying the computer in the same way as with a cookie. The term “cookie” below includes both cookies in the technical sense as well as tracking pixels and similar technical methods.

If you are visiting our website for the first time, then the information on data protection is displayed on your start page with the text for consenting to cookies. By subsequently continuing with active use of the website and not objecting to the use of cookies, you consent to the use of cookies, and this consent is stored on your browser (in the form of a cookie) so that we do not have to show you this information again on every page. If this information does not appear in your browser (e.g. by you deleting the browser history), then this information is shown when you visit our website again.

4.2 Which cookies do we use?

On this website we use different categories of cookies: Technically essential cookies, without which the functionality of our website would be limited, and additionally optional analytical, functional or marketing cookies that generally originate from third-party providers:

  • Technically necessary cookies

These cookies are essential to make it possible for you to navigate our websites and use their functions. For example, they store which products you have placed in your shopping basket or the progress of your order process, they enable you to look easily for dealers where you can buy our products (e.g. by showing a map of your surrounding area), or they store whether you agree to the use of cookies and your selection in the cookie settings. These cookies do not collect any information about you that is intended to be used for marketing purposes or that store where you have been on the Internet. These cookies are generally session-specific and expire at the end of your visit to the website (session), unless the respective function requires that they are stored for a longer period (e.g. storing the cookie setting). Deactivating this category of cookies would totally or partially restrict the functions of the website.

The legal basis for the use of the technically necessary cookies and the processing of your data by these cookies is our legitimate interest in displaying the functions of our website and making them available to you for use, Art. 6 (1) lit. f GDPR.

  • Analytical cookies

Analytical cookies collect information about how visitors use a website overall, for example which pages they access most often and whether they receive error messages from websites. These cookies do not collect data that could identify their visitors. Data collected with these cookies is not combined with other information about our visitors. All information collected with the help of these cookies is used exclusively to understand and improve the functionality and service on the website.

The legal basis for the use of analysis cookies and the processing of your data by the providers of these cookies is your prior consent (Art. 6 (1) lit. a GDPR). You can revoke your consent at any time in the cookie settings, which you can access using the link at the bottom of the website.

  • Functional cookies

We use functional cookies to improve the performance on the website for you. Furthermore, in order to carefully ensure data security when transferring forms, in certain cases we use security cookies as the reCAPTCHA service from the company Google Ireland Limited, Google Building, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

This serves primarily to differentiate between human entries, or improper usage by machines and automated processing - so-called bots.

The legal basis for the use of functional cookies and the processing of your data by the providers of these cookies is your prior consent (Art. 6 (1) lit. a GDPR). You can revoke your consent at any time in the cookie settings, which you can access using the link at the bottom of the website.

  • Marketing cookies

Marketing cookies are used to tailor advertising to you and your interests in a more targeted manner. They are used to limit how often you get to see the same advert, to measure the efficacy of an advertising campaign and to understand people's behaviour after they have seen an advert. These cookies are generally placed on their pages by advertising networks with the consent of the website operator (i.e. in this case ours). They recognise that a user has visited a website and pass this information on to others, e.g. advertising companies, or adapt their advertising themselves accordingly. They are often linked to a website function provided by that company. We therefore use these cookies to create a link to social networks. These can then reuse the information about your visit to customise the advertising on other websites specifically to you and provide the information about your visit to the advertising networks we use, so that the advertising that potentially really interests you can be presented to you later precisely based on your browsing behaviour. Even in these cases, we do not combine the data collected using these cookies with other information about our visitors.

Furthermore, we use phone call conversion tracking to identify and measure calls from our website (including the mobile website) and from our call-only ads or call extensions used in our ads. In this context, the telephone numbers provided on our (mobile) website or in our ads may be so-called call tracking numbers. When such a call tracking number is called, information about the start time, end time, status (missed or received), duration, caller area code and call type is collected. In no case the storage of call contents takes place. Also, we do not combine the data with other information about the caller. We use the data exclusively for the purpose of determining the number of calls per online marketing channel to measure the efficacy of an advertising campaign. They will not be used for any other purpose and will not be passed on to third parties.

The legal basis for the use of marketing cookies and the processing of your data by the providers of these cookies is your prior consent (Art. 6 (1) lit. a GDPR). You can revoke your consent at any time in the cookie settings.

4.3 How can I give or withdraw my consent to cookies?

If you are visiting our website for the first time, the data protection notice with the consent text in optional cookies will be displayed on the initial page. By clicking on the individual categories (analysis, security and targeting and advertising cookies) and then confirming by clicking "Accept", you agree to the setting of these cookies. You can adjust and change these settings at any time in the cookie settings, which you can access by clicking on the link at the bottom of the website.

5. Security

We and our service providers take technical and organisational security precautions in order to safeguard your personal data managed by us against accidental or intentional manipulation, loss and destruction, or against access by unauthorised persons. Our data processing systems and security measures are constantly being improved to meet the latest technical developments.

Of course, our employees and the service providers that we engage are committed to confidentiality.

6. Your rights to information, rectification, blocking or deletion

In principle, every natural person whose personal data we process has the following rights in relation to us (i.e. depending on the relevant conditions):

  • If you have any questions on the processing of your personal data by BRITA SE, we will be happy to provide you with information about personal data stored about you at any time free of charge (Art. 15 of the GDPR).
  • You have a right to the rectification of incorrect data and to have incomplete data completed (Art. 16 of the GDPR).
  • You have a right to the blocking / restriction of processing or to the deletion of your personal data that is no longer required or that is stored based on legal obligations (Art. 17, 18 of the GDPR).
  • You have a right to the portability of your data in a structured, commonly used and machine-readable format, if you have provided the data to us based on a consent or a contract between you and us (Art. 20 GDPR).
  • You have a right to object to the processing of your data for direct marketing at any time (cf. also section 2.5, Art. 21 para. 2 and 3 of the GDPR).
  • You have a right to object due to processing based on a legitimate interest; in this case, we may demonstrate our compelling legitimate grounds (Art. 21, para. 1 of the GDPR). We have referred above to when this right exists (see section 2).
  • If you have given your consent to data processing, then you can withdraw this at any time with future effect, i.e. the lawfulness of the data processing remains unaffected up to the time of withdrawal. Once you have withdrawn your consent, you may not be able to use our services any longer.

Please contact the address stated under section 7 with your concerns. We reserve the right to verify your identity in order to prevent your personal data from being disclosed to unauthorised persons.

You also have the right to submit a complaint to a supervisory authority for data protection.

7. Data Protection Officer

You can reach our Data Protection Officer at the address below:

Dr. Karsten Kinast
KINAST Rechtsanwaltsgesellschaft mbH
Hohenzollernring 54
D-50672 Köln
Email: mail@kinast.eu
URL: www.kinast.eu

8. Amendments

It is necessary to revise the content of this Privacy Policy from time to time. We therefore reserve the right to amend it at any time. We will also publish the amended version of the Privacy Policy here. If you visit us again, you should therefore read through the Privacy Policy once more.

Status: March 2026